Capture Pages and Willie Wonka’s Golden Ticket
Here’s where the rubber meets the road.
So Willie Wonka, yep of the chocolate factory, had a corporate internet site? Nope. But if you saw the movie, hey I have 5 kids, then you may remember the contest at the start. Remember all of the small kids attempting to win the golden ticket. The likelihood at the factory. And they were purchasing all of the candy bars attempting to find the golden ticket. Some of them could only afford one ticket, some a pair, and some had unlimited resources.
But only a select few actually found the few golden Tickets out there. Now of course, when they found the ticket on the inside of the generic wrapper they held it close and never let it out of there sight. They knew where it was at all times. That was the prize and the source of their future.
All of the firms and programs out there have beautiful websites and pictures that cost them 5 and 6 figures to make. Grand wrappers, but the new business searchers can’t see what’s inside till they buy the wrapper. And it’s insignificant how great that inside is or if it holds their ticket to success-they’ll never know till they buy the Wonka opportunity.
A pair Problems :
one. They may only have enough cash or patience to try 1 or 2 opps.
2. The more serious issue : is that when YOU wrap YOU up in a corporate website no one can see the golden YOU on the inside or what you have to offer.
3. The biggest problem : even if they find that you are that golden ticket-when they go back to find YOU – you are still in that very same company wrapper. They will most probably end up on another corporate site or while looking for you they find some one else who has a golden wrapper.
In the current’s Internet environment you want to single your self out and show folks what you have that is’s different immediately. A lead that you generate is an investment and you want to guard your investments.
Having a site that represents and brands you instead of the company is your ticket to the gold.
So what should ideally be on My Site
OK. So I shouldn’t popularize my company site. Does that mean I am into bankruptcy or that I have to begin doing presentations and selling?
I understand i need to capture every lead that visits my site. How do I capture their information and ensure that they want to opt in?
That’s what this lesson is all about. Getting them to opt in, capturing their info, and otherwise basic content of The squeeze page.
A couple fast things not covered in this video about audio and pictures and video content :
It is best if you mostly use your own voice, videos, or pictures associated with you
* they can be of things you are doing or where you are walking or instructional just like these
* the key is branding you and making sure they’re coming back to you
* this permit you to build concord while asleep
* they’re getting comfortable with You on each video or audio or voice blast
Just be your self no hype, help people, give value, and train yourself so that you have something valuable to offer them ( that being you naturally )
K.I.S.S. Keep It Sweet and straightforward
* Some writers and videos love long sales letters page after page
* peoples notice spans are only about 3-5 mins if you have got something to claim
* provide value and you do not have to do it with 15 minute videos of you just talking and chatting and chatting
* notice how my longest videos are only 7-8 minutes-fully instructional-and customarily under five minutes
If you are talking and not teaching and it’s going to be a little longer then give them a tale to keep them awake.
Action. Show them what you do and where you are going so they can begin to identify with you as an individual. If you’re at a game with your kids or the park with your partner or skiing or jet skiing or what everlet them see who you are. Some people will not identify with you and may go the other way but those who do identify with you will follow you like a puppy.
Refer your new members who require the basics here. I should do all of the explaining and you keep all of the c.ash. If you’ve not got anything to offer as you are new or haven’t got any time to build your own material then offer them my boot camp.
Learning and knowledge will add amazing worth to your business and give others a justification to work with you specifically.
About the Author
Ed From Ohio has a complete marketing sytem that solves the corporate site problem while putting multiple income streams in your bank.
3dogs cincinnati ohio dog training boot camp